categorize the market is more commonly known as market segmentation. Which can be interpreted as activities to divide the market is heterogeneous origin can be interpreted into a single-unit into a more homogeneous market so it can be easier to analyze. From the explanation of these definitions, it can be ascertained that the market in the real world is in a state heterogen. therefore, unlikely to embrace them all, and as its implications should be defined more specifically to a company’s product sales.
Then management philosophy is basically everything in the end oriented to the consumer. Market segmentation is crucial in place to assist the marketing activities in order to be more directional, and all capital resources can be used in acquiring the company a more optimal result with the main objective can be served with the consumer ultimately satisfying.
To conduct market segmentation, there are several criteria that need to be considered, such important criteria are:
1. The criteria that are measurable or are more familiar with the term that is named ‘Measurable’, with the intention that these criteria can be measured market segment that includes both a broad segment of the market and market segments of consumer purchasing power.
2. Second criterion is that is affordable, or better known as ‘Accessible’, these criteria with the intention that market segment consists of consumers can be analyzed and can be achieved in order to satisfy the needs and services to consumers.
3. The third criterion is that which is broad enough market coverage, or more commonly known by the term ’substantial value’, these criteria with a view to achieve optimal benefits from the buyer.
4. The last criterion is the emotion consider the case of a ‘Actjonable’ or in a sense can be done and implemented in practice. These criteria with the goal of keeping all the programs that have been deplaning be able to effectively and efficiently.