CORE MARKETING CONCEPT
• Marketing is a social process in which individuals and groups obtain what they need and want by creating,
offering, and freely exchanging products of value to the parties
• Marketing is a social and managerial process whereby individuals and groups to get their needs and desires to create, offer
danbertukar something of value to one another.
For a definition of managerial, marketing is often described as “art sold
the product. “However, people were surprised when they hear that the most important part of marketing is not selling! Sales were only a small peak of the marketing iceberg.
Peter Drucker, a leading management theorist, says as follows:
People can be assumed that there will always be a need for sales.
However, the marketing goal is not to expand sales to where-
where. Marketing purposes rather than to know and understand pelanggnan
such that the products or services that match customer and
subsequently sells itself. Ideally, marketing should generate
a customer who is ready to buy. All it needs further
is to provide products or services.