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marketing segmentation and consumer

Understanding the variations in consumer’s needs and wants,  become guidelines in the interests of marketing strategy. Consumers have the highest order of preference as well as a separate product. And the inevitable purchase of their action mode is to achieve satisfaction in which the demand varies according to how the product is used, as well as consumption patterns. Such variations, known for pushing the division or segmentation of the market. Market segmentation refers to understanding the process of market divisio

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